My wheelhouse is compromised of brand identity and go-to-market product strategies with a focus on onboarding retention and core experiences.

My foray into user centered production had originated from a world building community, ever since then I applied these narratives to my career. With my background in Art and Technology Studies at the School of the Art Institute of Chicago, I evangelize emerging (mission-driven) technologies with the design/dev communities I am a part of. I enjoy following tech trends via HackerNews, reading Homestuck, essays on internet culture, and topics on AI/LLM.

Currently, I am co-designing a collective underground network called Plexus. Take a walk with me!

Notable reads: User Friendly; How the hidden rules of design are changing the way we live, work, and play by Cliff Kuang, and Mix and Stir; New Outlooks on Contemporary Art from Global Perspectives by Helen Westgeest. Listening to New Models (public).

Find my New Age Product Thinking plate on Vienna Hypertext.