Case Study

Localist - Hidden Gems Platform

Case Study

Localist - Hidden Gems Platform

Case Study

Localist - Hidden Gems Platform

Localist - Hidden Gems Platform

Oct 2022 - Dec 2022 (2 months)

Localist - Hidden Gems Platform

Oct 2022 - Dec 2022 (2 months)

Localist - Hidden Gems Platform

Oct 2022 - Dec 2022 (2 months)

Deliverables

Brand guidelines Design system (Components and Style Library) MVP of end to end consumer experience

Index

What is Localist? Why does it exist? How does it work?

What is Localist? Why does it exist? How does it work?

What is Localist? Why does it exist? How does it work?

What

Localist is a platform that enables people to share lists and recommendations with their communities in a way that is 10x better than what is available. Instead of sharing miscellaneous documents, texts, and notes, you can keep everything in one place. With Localist, you can discover new things to do, keep track of your favorite places, and see what your community loves, all with only the people you trust. There is no missed cross-platform information exchange or ad-sponsored disruption. I led the product design efforts in a 50 hour sprint distributed across 2 months and closely worked with the developer to ensure quality production.

Why
  1. The “Hidden Gems of X” industry

    Localist enables local tourism creators to connect with their community, with the utility of the map, their audience can contextualize and act on recommended places. Opportunity for local businesses to boost their platform.


  2. Curatorial platform for locals

    Localist allows people to share lists & recommendations with their communities 10x better than it can be done today. Instead of sharing miscellaneous documents, texts, and notes, keep everything in one place. Find new things to do, keep track of your favorite places, and see what your community loves, all with only the people you trust without the missed cross-platform info exchange.


How can we bring novelty into creating and viewing a Localist; a curated list of notable places?

How Localists serves these users

These user personas were created by studying accounts in the local tourism space and their behavior. These personas were used to cover considerations of the creator with a high volume platform and the casual/leaned out user.

Product Goals

Creators seeding community

By sharing Localists on other platforms, creators can connect with their audience in a more personable way beyond providing content. The feed is intended for spotlighting notable content/creators for extensive discovery.


Building excitement

The high visibility of contribution should encourage new locals to connect with established users. By considering the journey through discoverability, viewership, proactivity, and retroactivity, users build a sense of trust on acclaimed Localists.


Support new businesses

Localist should incentivize and promote free content/ad space on the feed and discovery areas. Hidden gems content solicits an exclusive and novel experience that new and upcoming businesses can use for promotion.

Existing market insights

Focusing on three products with diverse touch points. taking away strengths and weaknesses will help evaluate opportunities for Localist. These takeaways were from auditing each app and testimonials or Appstore ratings.