Deliverables
Brand usage guidelines Tone and voice Style guidelines
Index
rememe (formerly Collage) rebrand to appeal to the new freeform interface
rememe (formerly Collage) rebrand to appeal to the new freeform interface
rememe (formerly Collage) rebrand to appeal to the new freeform interface
What
Deliver an upgraded and sophisticated look and feel to the rememe ecosystem. Viewing rememe marketing assets should convey a feeling of scrapiness, controlled chaos, and excitement. The same should be applied to the mobile app.
Why
rememe is a community platform dedicated to fast content creation with our unique canvas tools. The core experience is centered around remixing others' content to make it their own - continuing a chain.
Audience
Meme page admins
Starting remix chains and engaging with other meme creators, as well as serving as source tool for their social media platforms. Rememe is positioned as the “go-to” for meme creation and virality.
Photographers/art directors
Two fold use case for creatives - sketchbook/portfolio showcase via their profiles. Remixing other creatives to drive conceptual discourse
Fashion bloggers
Linktree that link out to other facets of their identity. Depop/Poshmark: their physical items marketplace - Spotify: their music taste - Pinterest: their ideas in moodboards - Amazon wishlist: the items they want to buy - Youtube: their longform video content - Tiktok: their shortform video content - their personal website: their personal writing or thoughts catalog in longer form
Principles
Our mission is to create a space for boundless and evocative creativity and discourse. Don’t think too hard about why rememe exists. It is its own artform - which makes life worth living.
Why
rememe is a term coined by us to take a meme and make it your own and anticipate permutations of the most recent creation. The rememe platform aims to serve as a primary distribution network for meme creators, community builders, creators, and the consumer. This is where the magic happens and where the magic gets discovered.
What
Memes happen at any moment and virality isn't typically calculated. It just happens most of the time. The content is referential and sometimes gatekept. rememe is open for anyone and posting more often than not is highly encouraged. We mitigate the shame and the high stakes that comes into double-posting, taking up space, "iykyk", fomo, and all these other maladaptive behaviors that surfaces from social media.
How
We believe that anyone should come into our app and not feel discouraged or intimidated by adhering to social media standards. rememe encourages to see inhibition. As much as we encourage to engage with others via rememing, it is all about you.
Design should consider these three principles as well as promoting a sense of “if you know you know” - relevant design trends without trying too hard.
In three words, what is rememe?
Sharp Minimal Brutalist
Vision
rememe is like a 𝔠𝔯𝔢𝔞𝔱𝔦𝔳𝔢 𝔰𝔱𝔲𝔡𝔦𝔬 that encourages play and ideas on an alternative social platform. The user should feel like a creative director at an independent design boutique when engaging with the feed.
Logo mark and type
